Logo design, Door Hanger Design, Key design, Business Cards & Sketch

For this conceptual project, I reimagined the branding for the Savoy Hotel London. While the existing identity leans towards a modern design, I aimed to bring back the traditional elegance and timeless luxury that align with the hotel’s rich history. The refreshed logo, featuring a crowned “S,” reflects the Savoy’s prestige while maintaining a versatile and refined look. Additionally, I developed collateral such as a “Do Not Disturb” door hanger, ensuring a cohesive and elevated brand experience throughout.